March 2024

Elaina

portfolio

品牌事業總策劃 ｜專案製作人 ｜總經理特助 ｜品牌編導 - 10 years

hey , nice to meet you.

brand building, content creation, and marketing.

2014

2015

2016

2017

2018

2020

人格特質

Personality Traits

Emotionally-driven and empathetic, I possess a rich imagination. Bringing imagination to life fills me with a sense of accomplishment. I enjoy connecting with others, creating resonant experiences, and forming deep connections with the world.

天賦職能

Talents and Abilities

I enjoy assisting people in organizing information, analyzing situations, finding new perspectives, inspiring others, and creating meaningful things. Due to my empathy, I often understand people's inner needs very well

工作特質

Creative modern style

I enjoy and thrive in complex and challenging work, actively seeking solutions to accomplish goals. However, when collaborating with colleagues, I prefer a simple, trusting, respectful, and harmonious work environment and partnerships.

過去 8 年我一直在做的........

於品牌ＩＰ內擔任多角身份........

私底下還有在擔任.........

主題商圈概念企劃

Based on the human sensory experience, create a consumer environment with commercial value, storytelling communication, and an experience that encourages repeat visits.

根據人類的五感體驗，打造具備商業價值，故事溝通，會想固定回訪的消費體驗環境。

品牌專案｜中國淮安商圈企劃

品牌旗艦店規劃

By comprehensively understanding both internal and external factors affecting the brand, observing market conditions from all angles, and providing new development suggestions and brand positioning, I assist the design team in planning a brand new identity system and brand image.

洞悉品牌內外發展因素，360度觀測市場狀況

給予新的發展建議與品牌定位，協助設計團隊，

規劃出品牌全新識別系統與品牌形象。

品牌專案｜象印中國 100週年品牌創新發展企劃

品牌ＰＲ規劃

By comprehensively understanding both internal and external factors affecting the brand and conducting a 360-degree observation of market conditions, deeply analyzing consumers' inner needs, and providing new development suggestions and brand positioning, I plan a series of promotional activities and innovative approaches.

洞悉品牌內外發展因素，360度觀測市場狀況，深度剖析消費者內在需求，給予新的發展建議與品牌定位， 規劃出一系列推廣的活動與創新作法。

品牌專案｜象印中國 100週年品牌創新發展企劃

品牌新品策劃

Gaining insight into the areas where brand development is hindered, conducting a 360-degree observation of market conditions, and providing new development suggestions and brand positioning.

洞悉品牌內外發展因素，360度觀測市場狀況

給予新的發展建議與品牌定位，策劃話題性新品。

品牌專案｜象印中國 100週年品牌發展企劃

品牌發展市場調研

Constructing effective target lists based on the company's business development and actual needs, analyzing potential customers and vendors. Assisting the business department in smooth development and promotion of brand services.

根據公司業務發展及實際需求，建構有效地發開對象名單，分析潛在客戶與廠商。 協助業務部順利發展，推廣品牌服務。

品牌專案｜授權業務開發之市場品牌調研

品牌主題策展

From conceptual planning to accompanying the design team in implementing results, meticulously arranging a complete brand experience for consumers/users, in a brief moment, co-creating beautiful and unforgettable memories.

從企劃概念到協同品牌設計團隊將成果落實

細膩安排給消費者/用戶們完整的品牌體驗

在短暫的時光裡，共創一個個美好難忘的記憶

品牌專案｜太空學校品牌策展計畫 / pop-up store

品牌主題策展

From conceptual planning to accompanying the design team in implementing results, meticulously arranging a complete brand experience for consumers/users, in a brief moment, co-creating beautiful and unforgettable memories.

從企劃概念到協同品牌設計團隊將成果落實

細膩安排給消費者/用戶們完整的品牌體驗

在短暫的時光裡，共創一個個美好難忘的記憶

品牌專案｜宇宙喵樂園 授權策展計畫 / pop-up store

活動影音編導

Utilizing past experience in directing and editing video content, I assist brands in creating various promotional videos for events, behind-the-scenes footage, unboxing videos, and even outdoor programs.

利用過往影像製作的編導經驗，協助品牌拍攝各類活動宣傳影片、活動花絮、開箱文，甚至是外景節目。

品牌專案｜太空學校品牌策展計畫 / pop-up store

活動影音編導

Utilizing past experience in directing and editing video content, I assist brands in creating various promotional videos for events, behind-the-scenes footage, unboxing videos, and even outdoor programs.

利用過往影像製作的編導經驗，協助品牌拍攝各類活動宣傳影片、活動花絮、開箱文，甚至是外景節目。

品牌專案｜宇宙喵樂園 授權策展計畫 / pop-up store

活動影音編導

Utilizing past experience in directing and editing video content, I assist brands in creating various promotional videos for events, behind-the-scenes footage, unboxing videos, and even outdoor programs.

利用過往影像製作的編導經驗，協助品牌拍攝各類活動宣傳影片、活動花絮、開箱文，甚至是外景節目。

品牌專案｜基隆文化局 我是太空小英雄 親子太空展覽

品牌記者會策劃

Planning the content flow of press conferences, writing speeches for press conference presentations, arranging hosts and guest lists, planning music and press conference props, ensuring smooth execution of all elements.

策劃記者會內容，撰寫記者會演講稿，新聞稿，安排主持人、出席名單，規劃音樂與記者會道具，確保執行細節，讓整場活動一切順暢。

服務對象｜台灣區玩具暨孕嬰童用品工業同業公會

品牌記者會策劃

Planning the content flow of press conferences, writing speeches for press conference presentations, arranging hosts and guest lists, planning music and press conference props, ensuring smooth execution of all elements.

策劃記者會內容，撰寫記者會演講稿，新聞稿，挑選安排主持人、演出流程，挑選活動執行團隊，監督並確保細節，讓整場活動一切順暢。

品牌專案｜《 台灣虎航ＸKuroro 》年度聯名合作記者會

品牌公益參與

From conceptual planning to accompanying the design team in implementing results, meticulously arranging a complete brand experience for consumers/users, in a brief moment, co-creating beautiful and unforgettable memories.

從企劃概念到協同品牌設計團隊將成果落實

細膩安排給消費者/用戶們完整的品牌體驗

在短暫的時光裡，共創一個個美好難忘的記憶

品牌專案｜癌症希望基金會 < 肺癌攻略 > 合作代言記者會

太空推廣聯盟

Assisting businesses in identifying strong trend connections, matching potential partners, and co-creating mutually beneficial collaborations and business opportunities.

協助企業找到趨勢強連結，媒合潛在合作夥伴，共創互利互惠合作與商機。

品牌專案｜ＡＲＲＣ台灣太空教育推廣企劃

太空教育策展

Assisting businesses in identifying strong trend connections, matching potential partners, and co-creating mutually beneficial collaborations and business opportunities.

協助企業找到趨勢強連結，媒合潛在合作夥伴，共創互利互惠合作與商機。

品牌專案｜湳雅廣場百貨 小小太空人一日體驗活動

百貨集客活動

From conceptual planning to accompanying the design team in implementing results, meticulously arranging a complete brand experience for consumers/users, in a brief moment, co-creating beautiful and unforgettable memories.

從企劃概念到協同品牌設計團隊將成果落實

細膩安排給消費者/用戶們完整的品牌體驗

在短暫的時光裡，共創一個個美好難忘的記憶

品牌專案｜湳雅廣場百貨 耶誕點燈ＶＩＰ節慶活動

品牌ＶＩＰ活動

From conceptual planning to accompanying the design team in implementing results, meticulously arranging a complete brand experience for consumers/users, in a brief moment, co-creating beautiful and unforgettable memories.

從企劃概念到協同品牌設計團隊將成果落實

細膩安排給消費者/用戶們完整的品牌體驗

在短暫的時光裡，共創一個個美好難忘的記憶

品牌專案｜粉絲回饋活動《 Kuroro Fans Cooking Time 》

公家單位標案

From conceptual planning to accompanying the design team in implementing results, meticulously arranging a complete brand experience for consumers/users, in a brief moment, co-creating beautiful and unforgettable memories.

從企劃概念到協同品牌設計團隊將成果落實

細膩安排給消費者/用戶們完整的品牌體驗

在短暫的時光裡，共創一個個美好難忘的記憶

品牌專案｜2020 南投縣星空季 城市代言活動

公家單位展覽

From conceptual planning to accompanying the design team in implementing results, meticulously arranging a complete brand experience for consumers/users, in a brief moment, co-creating beautiful and unforgettable memories.

從企劃概念到協同品牌設計團隊將成果落實

細膩安排給消費者/用戶們完整的品牌體驗

在短暫的時光裡，共創一個個美好難忘的記憶

品牌專案｜2021 高山茶都・嘉義 展覽

品牌異業聯名

Planning mutually beneficial cross-industry collaborations for the brand, whether it's initiating partnerships or executing cooperative projects, assisting in planning the entire collaboration content to create impressive, value-added partnerships for the brand.

為品牌策劃能夠雙方加成的異業聯名合作，無論是主動開發到落地合作執行，協助規劃整個合作內容，共同打造出令人印象深刻，為品牌加值的合作。

品牌專案｜台灣虎航三週年＆Kuroro聯名授權年度合作

品牌聯名活動

Planning mutually beneficial cross-industry collaborations for the brand, whether it's initiating partnerships or executing cooperative projects, assisting in planning the entire collaboration content to create impressive, value-added partnerships for the brand.

為品牌策劃能夠雙方加成的異業聯名合作，無論是主動開發到落地合作執行，協助規劃整個合作內容，共同打造出令人印象深刻，為品牌加值的合作。

品牌專案｜台灣虎航 日本關西空港博覽會 攤位活動

主題餐廳策畫

From conceptual planning to accompanying the design team in implementing results, meticulously arranging a complete brand experience for consumers/users, in a brief moment, co-creating beautiful and unforgettable memories.

從企劃概念到協同品牌設計團隊將成果落實

細膩安排給消費者/用戶們完整的品牌體驗

在短暫的時光裡，共創一個個美好難忘的記憶

品牌專案｜宇宙漢堡堡 Kuroro Super Can 美式餐廳

食品聯名策劃

Planning mutually beneficial cross-industry collaborations for the brand, whether it's initiating partnerships or executing cooperative projects, assisting in planning the entire collaboration content to create impressive, value-added partnerships for the brand.

為品牌策劃能夠雙方加成的異業聯名合作，無論是主動開發到落地合作執行，協助品牌共同打造出令人印象深刻、品牌加值的合作。

品牌專案｜Kuroro X 85度C 聯名合作【美味輕旅行】聯名合作

食品聯名策劃

Planning mutually beneficial cross-industry collaborations for the brand, whether it's initiating partnerships or executing cooperative projects, assisting in planning the entire collaboration content to create impressive, value-added partnerships for the brand.

為品牌策劃能夠雙方加成的異業聯名合作，無論是主動開發到落地合作執行，協助品牌共同打造出令人印象深刻、品牌加值的合作。

品牌專案｜Kuroro X 85度C 聯名合作【美味輕旅行】開箱影片

食品聯名策劃

Planning mutually beneficial cross-industry collaborations for the brand, whether it's initiating partnerships or executing cooperative projects, assisting in planning the entire collaboration content to create impressive, value-added partnerships for the brand.

為品牌策劃能夠雙方加成的異業聯名合作，無論是主動開發到落地合作執行，協助品牌共同打造出令人印象深刻、品牌加值的合作。

品牌專案｜Kuroro X 85度C 聯名合作【美味輕旅行】聯名合作

演藝聯名活動

Planning mutually beneficial cross-industry collaborations for the brand, whether it's initiating partnerships or executing cooperative projects, assisting in planning the entire collaboration content to create impressive, value-added partnerships for the brand.

為品牌策劃能夠雙方加成的異業聯名合作，無論是主動開發到落地合作執行，協助品牌共同打造出令人印象深刻、品牌加值的合作。

品牌專案｜AKB48TP feat. Kuroro 四週年演唱會嘉賓表演

品牌ＰＲ企劃

International case studies to generate ideas for brand projects or strategic analysis. Through integration,create interesting and innovative brand exhibitions or plans.

擅長大量搜集國內外案例，進行品牌內部計畫發想、策略制定分析，透過整合打造有趣新穎的各類品牌展演活動或企劃。

品牌專案｜迷母 2021 建商廣宣ＩＰ合作 內部提案

ＣＶＳ禮贈品企劃

Developing annual or quarterly themed gift plans for the brand, devising brand consumer activities that meet the desires of consumers.

制定品牌年度或季度的主題禮贈品企劃，構思出符合消費者心中渴望的品牌消費活動。

品牌專案｜家樂福 2023 科學小飛俠 集合！會員集點贈活動

ＣＶＳ禮贈品企劃

Developing annual or quarterly themed gift plans for the brand, devising brand consumer activities that meet the desires of consumers.

制定品牌年度或季度的主題禮贈品企劃，構思出符合消費者心中渴望的品牌消費活動。

品牌專案｜家樂福 2023 科學小飛俠 集合！會員集點贈活動

品牌議題活動

Based on international and market trends, create topic-driven activities or extended content for brand planning, as well as identify business collaboration opportunities.

根據國際與市場趨勢議題，為品牌企劃打造議題操作活動或延伸內容及商業合作機會。

品牌專案｜Kurorox 達克比 Let’s SDGs 系列連活動

品牌議題活動

Based on international and market trends, create topic-driven activities or extended content for brand planning, as well as identify business collaboration opportunities.

根據國際與市場趨勢議題，為品牌企劃打造議題操作活動或延伸內容及商業合作機會。

品牌專案｜Kurorox 達克比 Let’s SDGs 系列連活動

品牌廣告製作

Ienjoy telling stories and aspire to make movies, so I became a director's assistant. Only later did I realize that life is the film that's impossible to remake.

喜歡說故事，想要拍電影，擔任導演助理

後來才發現，人生才是那部難以翻拍的電影。

品牌專案｜第21屆花旗聯合勸募- 面對愛的樣貌

品牌廣告製作

Ienjoy telling stories and aspire to make movies, so I became a director's assistant. Only later did I realize that life is the film that's impossible to remake.

喜歡說故事，想要拍電影，擔任導演助理

後來才發現，人生才是那部難以翻拍的電影。

品牌專案｜ESIT來台留學企業形象宣傳片

品牌廣告製作

Ienjoy telling stories and aspire to make movies, so I became a director's assistant. Only later did I realize that life is the film that's impossible to remake.

喜歡說故事，想要拍電影，擔任導演助理

後來才發現，人生才是那部難以翻拍的電影。

品牌專案｜Advantech 2016 Corporate Video

品牌廣告製作

Ienjoy telling stories and aspire to make movies, so I became a director's assistant. Only later did I realize that life is the film that's impossible to remake.

喜歡說故事，想要拍電影，擔任導演助理

後來才發現，人生才是那部難以翻拍的電影。

品牌專案｜NIKE喬丹30周年紀念大型活動紀錄形象片

品牌廣告製作

Ienjoy telling stories and aspire to make movies, so I became a director's assistant. Only later did I realize that life is the film that's impossible to remake.

喜歡說故事，想要拍電影，擔任導演助理

後來才發現，人生才是那部難以翻拍的電影。

品牌專案｜【聯成電腦】給還在追逐夢想的我們

音樂ＭＶ製作

Ienjoy telling stories and aspire to make movies, so I became a director's assistant. Only later did I realize that life is the film that's impossible to remake.

喜歡說故事，想要拍電影，擔任導演助理

後來才發現，人生才是那部難以翻拍的電影。

品牌專案｜林大晉《以愛為名》 音樂ＭＶ

品牌廣告製作

Ienjoy telling stories and aspire to make movies, so I became a director's assistant. Only later did I realize that life is the film that's impossible to remake.

喜歡說故事，想要拍電影，擔任導演助理

後來才發現，人生才是那部難以翻拍的電影。

品牌專案｜台灣癌症希望基金會《淋巴癌攻略》

自媒體節目編導

Ienjoy telling stories and aspire to make movies, so I became a director's assistant. Only later did I realize that life is the film that's impossible to remake.

喜歡說故事，想要拍電影，擔任導演助理

後來才發現，人生才是那部難以翻拍的電影。

品牌專案｜【Kuroro地球旅行】系列海外外景節目製作

自媒體節目編導

Ienjoy telling stories and aspire to make movies, so I became a director's assistant. Only later did I realize that life is the film that's impossible to remake.

喜歡說故事，想要拍電影，擔任導演助理

後來才發現，人生才是那部難以翻拍的電影。

品牌專案｜【Kuroro地球旅行】系列海外外景節目製作

個人品牌顧問

For personal brand management, conduct a social media audit, strategize and plan the entire year's social media content and themes, attract the right consumers, build audience engagement, and foster brand trust and emotional connections.

為個人品牌進行社群經營檢測，操盤策劃全年度

社群傳播內容與主題，吸引正確的消費者上門，持續累積受眾黏著度與品牌互信與情感連結。

服務對象｜個人風格分析師 Vanessa

個人品牌顧問

For personal brand management, conduct a social media audit, strategize and plan the entire year's social media content and themes, attract the right consumers, build audience engagement, and foster brand trust and emotional connections.

為個人品牌進行社群經營檢測，操盤策劃全年度

社群傳播內容與主題，吸引正確的消費者上門，持續累積受眾黏著度與品牌互信與情感連結。

服務對象｜個人風格分析師 Vanessa

品牌官網營運

Assist in managing the corporate website of the enterprise brand, continuously communicating brand values, and consistently releasing updates on works and product information.

協助企業品牌運營企業官網，持續傳播品牌價值

穩定發布作品與產品新訊。

服務對象｜迷母豐盛設計公司

品牌官網營運

Assist in managing the corporate website of the enterprise brand, continuously communicating brand values, and consistently releasing updates on works and product information.

協助企業品牌運營企業官網，持續傳播品牌價值

穩定發布作品與產品新訊。

服務對象｜迷母豐盛設計公司

品牌產品文案

Through various styles of copywriting, wording, I precisely convey the values of the brand and its products.

透過各類型的文案風格/字眼，精準傳達品牌與產品價值

品牌專案｜鮮田百香果 品牌重整設計案

品牌產品文案

Through various styles of copywriting, wording, I precisely convey the values of the brand and its products.

透過各類型的文案風格/字眼，精準傳達品牌與產品價值

品牌專案｜memes gift 周邊商品文案撰寫

ＩＰ故事編劇

Ienjoy telling stories and aspire to make movies, so I became a director's assistant. Only later did I realize that life is the film that's impossible to remake.

就算長大了，依舊保有赤子之心

打造一個開心的世界，讓所有人都投入進去

給世界 給孩子 給自己 一份珍貴的指引與禮物

品牌專案｜Poplar Publishing 【宇宙探查隊】兒童讀本系列

ＩＰ故事編劇

Ienjoy telling stories and aspire to make movies, so I became a director's assistant. Only later did I realize that life is the film that's impossible to remake.

就算長大了，依舊保有赤子之心

打造一個開心的世界，讓所有人都投入進去

給世界 給孩子 給自己 一份珍貴的指引與禮物

品牌專案｜Poplar Publishing 【宇宙探查隊】兒童讀本系列

企業角色ＩＰ孵育

I specialize in helping brands tell stories in an approachable manner, such as through character IPs.

擅長協助品牌以親近的方式（例如 角色ＩＰ）說故事，傳達理念，拉近距離，建立角色人設、傳達世界觀，構成一系列的想像，進而形成消費行動。

品牌業主｜創想童年天賦智造中心（早教品牌）

企業角色ＩＰ孵育

I specialize in helping brands tell stories in an approachable manner, such as through character IPs.

擅長協助品牌以親近的方式（例如 角色ＩＰ）說故事，傳達理念，拉近距離，建立角色人設、傳達世界觀，構成一系列的想像，進而形成消費行動。

品牌業主｜創想童年天賦智造中心（早教品牌）

企業角色ＩＰ孵育

I specialize in helping brands tell stories in an approachable manner, such as through character IPs.

擅長協助品牌以親近的方式（例如 角色ＩＰ）說故事，傳達理念，拉近距離，建立角色人設、傳達世界觀，構成一系列的想像，進而形成消費行動。

品牌業主｜創想童年天賦智造中心（早教品牌）

企業貼圖策劃

I specialize in helping brands tell stories in an approachable manner, such as through character IPs.

擅長協助品牌以親近的方式（例如 角色ＩＰ）說故事，傳達理念，拉近距離，建立角色人設、傳達世界觀，構成一系列的想像，進而形成消費行動。

品牌專案｜Kuroro 品牌年度貼圖/主題 策劃與上架

寵物社群專欄

Plan lifestyle articles and columns that appeal to current interests of the audience, collaborating with the design team to create engaging visual and textual content.

規劃符合時下人會有興趣的生活文章與專欄，與

設計團隊合作，創造有趣的圖文企劃。

品牌專案｜【Kuroro不思議貓科學】連載專欄（出版）

寵物社群專欄

Plan lifestyle articles and columns that appeal to current interests of the audience, collaborating with the design team to create engaging visual and textual content.

規劃符合時下人會有興趣的生活文章與專欄，與

設計團隊合作，創造有趣的圖文企劃。

品牌專案｜【Kuroro不思議貓科學】連載專欄（出版）

寵物社群專欄

Plan lifestyle articles and columns that appeal to current interests of the audience, collaborating with the design team to create engaging visual and textual content.

規劃符合時下人會有興趣的生活文章與專欄，與

設計團隊合作，創造有趣的圖文企劃。

品牌專案｜【Kuroro不思議貓科學】連載專欄（出版）

品牌形象攝影

To establish an effective visual identity for the brand, allowing the right audience to develop trust and affinity, leading to a love for the brand and subsequent consumption.

為品牌建立有效的視覺形象，與目標受眾

建立信任與好感度，進而愛上你，產生消費。

服務對象｜Re Life團隊 （末羊子 / Blair )

品牌形象攝影

To establish an effective visual identity for the brand, allowing the right audience to develop trust and affinity, leading to a love for the brand and subsequent consumption.

為品牌建立有效的視覺形象，與目標ＴＡ

建立信任好感度，進而愛上你，產生消費。

服務對象｜Re Life團隊 （末羊子 / Blair )

品牌形象攝影

To establish an effective visual identity for the brand, allowing the right audience to develop trust and affinity, leading to a love for the brand and subsequent consumption.

為品牌建立有效的視覺形象，與目標受眾

建立信任與好感度，進而愛上你，產生消費。

服務對象｜Re Life團隊 （末羊子 / Blair )

品牌形象攝影

To establish an effective visual identity for the brand, allowing the right audience to develop trust and affinity, leading to a love for the brand and subsequent consumption.

為品牌建立有效的視覺形象，與目標受眾

建立信任與好感度，進而愛上你，產生消費。

服務對象｜雍碲教練與導師學院

品牌形象攝影

To establish an effective visual identity for the brand, allowing the right audience to develop trust and affinity, leading to a love for the brand and subsequent consumption.

為品牌建立有效的視覺形象，與目標受眾

建立信任與好感度，進而愛上你，產生消費。

服務對象｜雍碲教練與導師學院